K9 Ballistics: ad concepts

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K9 Ballistics

Sponsored · Exhibit 01 · Five Size Chips

Five sizes, one bed. Find the one that fits your dog.

The Tough Ripstop™ Rectangle Orthopedic Dog Bed starts at small breeds under 30 lbs and goes up to an XXL that can usually fit two to three large dogs or two XLs at once. Check the weight range, pick your size, and let your dog stretch out.

Find your size, then let them stretch out.

Which size is your dog?

1Small: breeds under 30 lbs
2Medium: 30-50 lbs
3Large: 50-80 lbs
4XL: over 80 lbs
5XXL: two to three large dogs

K9BALLISTICS.COM

Find Your Dog's Size

Shop Dog Beds

Format: Product photo, ingredient chips
Persona: Owner of a big or growing dog who is sizing up a bed
Reason to buy: Room for big dogs
Funnel stage: Middle of funnel
Product: Tough Ripstop™ Rectangle Orthopedic Dog Bed
Lands on: Landing page

Why it should work. Sizing by weight removes the main doubt for owners of large dogs.

Tests. Whether a size-first message beats a durability-first message.

K9 Ballistics

Sponsored · Exhibit 02 · Mini Bolster Clearance

Clearance price on our Mini Bolster Pillow Dog Bed.

Our Tough Ripstop™ Mini Bolster Pillow Dog Bed is $80.00, down from $140.00. Heavy-duty ballistic fabric cover, soft pillow-style mattress, rated 5.0 across 6 reviews. This size is priced for clearance, so it carries no warranty.

Check the size, then check out.

Claim to confirm with brand: Clearance price to confirm with brand

Tough Ripstop™ Mini Bolster Pillow Dog Bed

Priced for clearance

Built to last. Priced to clear.

$80.00, was $140.00

K9BALLISTICS.COM

Mini Bolster, Clearance Price

Shop Clearance

Format: Offer on product photo
Persona: Shopper hunting a durable small bed at a lower price
Reason to buy: Ballistic fabric
Funnel stage: Bottom of funnel
Product: Tough Ripstop™ Mini Bolster Pillow Dog Bed
Lands on: Landing page

Why it should work. A real markdown plus a perfect rating on a small review base gives a bottom-funnel reason to act.

Tests. Price-led creative against durability-led creative for warm visitors.

K9 Ballistics

Sponsored · Exhibit 03 · Regular vs Ballistic

Regular bed covers wear out. This one is ballistic fabric.

Our Tough Ripstop™ Mini Pillow Dog Bed Mattress has a heavy-duty ballistic fabric liner that's significantly stronger than the covers of regular beds. It won't break down or wear out, even under hard use and heavy play.

Hard play is the test it was built for.

Stronger than regular covers

Tough Ripstop™ Mini Pillow Dog Bed Mattress

Regular bed covers | Heavy-duty ballistic fabric
Breaks down | Won't break down
Wears out | Won't wear out
Hard use | Built for hard use and heavy play

K9BALLISTICS.COM

Stronger Than Regular Beds

See the Beds

Format: Menu-card split, product photo
Persona: Owner whose dog wrecks soft beds
Reason to buy: Ballistic fabric
Funnel stage: Top of funnel
Product: Tough Ripstop™ Mini Pillow Dog Bed Mattress
Lands on: Landing page

Why it should work. A side-by-side makes the fabric difference readable in one glance.

Tests. Contrast layout against single-product layout on cold audiences.

K9 Ballistics

Sponsored · Exhibit 04 · First Order Pack

Join our pack and take 10% off your first order.

New to K9 Ballistics? Join Our Pack and take 10% off your first order. Start with the Chew Proof Armored™ Ripstop Elevated Dog Bed, or take our quiz and let it point you to the perfect fit for your pup.

Your first order starts here.

Claim to confirm with brand: Offer terms to confirm with brand

Chew Proof Armored™ Ripstop Elevated Dog Bed

10% Off Your First Order

10% off your first order

Join Our Pack

K9BALLISTICS.COM

10% Off Your First Order

Join Our Pack

Format: Offer on product photo
Persona: First-time visitor comparing dog bed brands
Reason to buy: First order offer
Funnel stage: Bottom of funnel
Product: Chew Proof Armored™ Ripstop Elevated Dog Bed
Lands on: Landing page

Why it should work. The first-order offer is the lowest-friction reason for a new visitor to buy.

Tests. Offer-first creative against product-first creative on retargeting.

K9 Ballistics

Sponsored · Exhibit 05 · Crate Armored Elevated

Crate, armored, elevated: pick your dog's spot.

From the Chew Proof Armored™ Padded Dog Crate Bed to Armored Elevated styles, our beds are engineered in the USA and Built to Last a Lifetime™. Shop by style and find what fits your dog's crate, couch, or floor.

Engineered in the USA.

Crate & Kennel

Chew Proof Armored

Armored Elevated

Three beds. One promise.

Engineered in the USA

K9BALLISTICS.COM

Shop Beds by Style

Shop Dog Beds

Format: Three-photo collage
Persona: Owner choosing between crate, elevated and floor beds
Reason to buy: Built to last
Funnel stage: Middle of funnel
Product: Chew Proof Armored™ Padded Dog Crate Bed
Lands on: Landing page

Why it should work. Three styles in one frame show the range and one shared promise.

Tests. Range-led collage against single-bed creative for middle-funnel viewers.

K9 Ballistics

Sponsored · Exhibit 06 · Harness Sale Price

Sale price on the K9 Pro™ Dog Harness.

The K9 Pro™ Dog Harness is $60.00, down from $75.00, and it comes in six variants. It sits in our Leashes, Collars & Harnesses range, made for pups that play rough. Pick your fit and go.

Trusted by 1.5 Million+ dog owners nationwide.

Claim to confirm with brand: Sale price to confirm with brand

Sale price

For pups that play rough

$60.00, was $75.00

K9BALLISTICS.COM

K9 Pro™ Harness, Sale Price

Shop Dog Gear

Format: Offer on product photo
Persona: Active dog owner shopping gear, not only beds
Reason to buy: Trusted by dog owners
Funnel stage: Bottom of funnel
Product: K9 Pro™ Dog Harness
Lands on: Landing page

Why it should work. Gear lets us reach bed owners who already trust the brand.

Tests. Whether gear sells on price to existing bed buyers.

K9 Ballistics

Sponsored · Exhibit 07 · Giant Bed Heavyweight

Got a dog over 100 lbs? We built a bed for that.

Our Giant Orthopedic Dog Bed is recommended for dogs 100+ lbs. It's thick, so it may feel too firm for dogs under 80 lbs, and for smaller dogs we point you to our Rectangle Bolster Orthopedic Dog Bed instead.

Right bed for the right dog.

Tough Ripstop™ Giant 7" Orthopedic Dog Bed

Over 100 lbs? Read this.

100+ lbs

Recommended weight for our Giant bed

K9BALLISTICS.COM

Beds for Giant Breeds

Shop Giant Beds

Format: Product hero
Persona: Owner of a giant-breed dog who rarely finds a bed that fits
Reason to buy: Room for big dogs
Funnel stage: Top of funnel
Product: Tough Ripstop™ Giant 7" Orthopedic Dog Bed
Lands on: Landing page

Why it should work. Telling smaller dogs to look elsewhere builds trust with the owners who do fit.

Tests. Weight-qualified hook against a generic durability hook.

K9 Ballistics

Sponsored · Exhibit 08 · Campsite Elevated Bed

Wherever your dog lies down, the bed holds up.

Our Chew Proof Armored™ Ripstop Elevated Dog Bed is part of a line we engineer in the USA and make sustainably, from crate beds to Armored Elevated styles. Built to last a lifetime, whatever the weekend throws at it.

Built to Last a Lifetime™.

Engineered in the USA

Built for the whole weekend

K9BALLISTICS.COM

Armored Elevated Beds

Shop Armored Elevated

Format: Full-bleed photo
Persona: Dog owner who camps and spends weekends outdoors
Reason to buy: Built to last
Funnel stage: Top of funnel
Product: Chew Proof Armored™ Ripstop Elevated Dog Bed
Lands on: Landing page

Why it should work. A full-bleed outdoor scene sells the lifestyle before the product.

Tests. Lifestyle photo against product-on-white for cold reach.

K9 Ballistics

Sponsored · Native 01 · Notes App Cover

My notes app, after one more shredded bed:

Add the Tough Ripstop™ Mini Bolster Dog Bed Cover to the list. It's made for diggers, scratchers, and dogs who like to get a little rough with their beds. Note that this cover size is priced for clearance and has no warranty.

Check it off the list.

Notes

Notes: a bed that survives my dog

Survives diggers and scratchers
Handles hard play
Washes again and again
Doesn't wear out

K9BALLISTICS.COM

Bed Covers for Rough Play

Shop Bed Covers

Format: Notes app over product photo
Persona: Owner of a digger or scratcher
Reason to buy: Ballistic fabric
Funnel stage: Top of funnel
Product: Tough Ripstop™ Mini Bolster Dog Bed Cover
Lands on: Landing page

Why it should work. A phone-notes layout reads like a personal list, not an ad.

Tests. Native notes format against a polished exhibit for the same message.

K9 Ballistics

Sponsored · Native 02 · Group Chat Armor

Did he shred the bed again?

Skip the next replacement. Our Chew Proof Armored™ Padded Dog Crate Bed has our warranties behind it, and our warranties ensure durability you can trust. Pick your size, pick your color, and leave the foam on the inside.

Read Warranty Coverage before you buy.

Maya (Dog Park)

Did he shred the bed again?

Chew Proof Armored™ Padded Dog Crate Bed

Another one. Foam everywhere.

Get the Chew Proof Armored one.

K9BALLISTICS.COM

Armored Bed, Warranty Behind It

Shop Crate Beds

Format: Message thread with photo
Persona: Dog owner tired of replacing crate beds
Reason to buy: Warranties behind it
Funnel stage: Middle of funnel
Product: Chew Proof Armored™ Padded Dog Crate Bed
Lands on: Landing page

Why it should work. A friend-to-friend thread is how dog owners already talk about ruined beds.

Tests. Conversation format against a direct product claim.

K9 Ballistics

Sponsored · Native 03 · Armored vs Cloud

Poll: armored or cloud for your pup?

Our beds come in styles from Armored Elevated to Cloud Comfort. Not sure which is yours? Vote, then take our Dog Bed Quiz to find the perfect fit for your pup. Both styles are built to last a lifetime.

Take the quiz, then pick.

Armored or cloud?

Armored ElevatedCloud Comfort

K9BALLISTICS.COM

Take the Dog Bed Quiz

Take Our Quiz

Format: Stories poll
Persona: Undecided buyer comparing bed styles
Reason to buy: Built to last
Funnel stage: Middle of funnel
Product: Chew Proof Armored™ Ripstop Elevated Dog Bed
Lands on: Landing page

Why it should work. A poll invites a tap and pulls viewers toward the quiz.

Tests. Interactive format against a static product ad for quiz clicks.

K9 Ballistics

Sponsored · Native 04 · Camera Roll Mat

Camera roll, last Saturday: the car-ride setup.

Our Tough Ripstop™ Dog Travel Mat comes in Medium, Large, and XL, from breeds under 50 lbs to large and XL dogs between 80-100 lbs. Same Tough Ripstop™ name, whichever trip you're taking.

Trusted by 1.5 Million+ dog owners nationwide.

RecentsSaturday
MorningEdit

Photo dump: the travel mat

K9BALLISTICS.COM

Dog Travel Mat, Three Sizes

Shop Travel Mats

Format: Camera-roll share
Persona: Owner who travels or drives with their dog
Reason to buy: Trusted by dog owners
Funnel stage: Middle of funnel
Product: Tough Ripstop™ Dog Travel Mat
Lands on: Landing page

Why it should work. A camera-roll share feels like a friend's photo, which suits a travel product.

Tests. Travel use case against bed-focused creative.

K9 Ballistics

Sponsored · Meme 01 · Replacing Beds Drake

Replacing the bed again, or buying one built for good?

Tired of replacing your dog's bed? Our Chew Proof Armored™ Padded Dog Crate Bed is Built to Last a Lifetime™ and engineered in the USA. Take our quiz to find the perfect fit for your pup and stop the replace-and-repeat loop.

Replace less. Nap more.

Replacing the bed again?

Drake Hotline Bling meme about K9 Ballistics

Replacing your dog's bed again

Built to Last a Lifetime™

K9BALLISTICS.COM

Built to Last a Lifetime™

Take Our Quiz

Format: Meme template, product swapped in
Persona: Owner stuck in a replace-the-bed loop
Reason to buy: Built to last
Funnel stage: Top of funnel
Product: Chew Proof Armored™ Padded Dog Crate Bed
Lands on: Landing page

Why it should work. The brand's own question is the pain point owners already feel.

Tests. Humor against straight claim for top-of-funnel.

K9 Ballistics

Sponsored · Meme 02 · Wandering Eye Armor

Your eyes are already wandering.

Our warranties ensure durability you can trust. Look at the Chew Proof Armored™ Padded Dog Crate Bed, then read our Warranty Coverage page to see what each product includes. Your current bed doesn't have to be the one you keep.

Eyes up. This one is built to last.

Eyes on the armored bed

Distracted Boyfriend meme about K9 Ballistics

Chew Proof Armored bed

Me, a dog owner

The bed my dog shredded

K9BALLISTICS.COM

Meet the Armored Bed

See Armored Beds

Format: Meme template, product swapped in
Persona: Dog owner eyeing an upgrade
Reason to buy: Warranties behind it
Funnel stage: Middle of funnel
Product: Chew Proof Armored™ Padded Dog Crate Bed
Lands on: Landing page

Why it should work. A familiar meme turns the upgrade moment into a joke.

Tests. Warranty angle in humor against a plain warranty ad.

K9 Ballistics

Sponsored · Meme 03 · Sweaty Bed Choice

Two beds. One very sweaty decision.

Cloud Comfort or Armored Elevated? Both are part of our dog bed lineup, engineered in the USA and Built to Last a Lifetime™. Can't decide? Take our quiz to find the perfect fit for your pup and stop sweating.

Let the quiz do the sweating.

Cloud or armored?

Cloud Comfort

Armored Elevated

Me picking my dog's bed

K9BALLISTICS.COM

Can't Choose? Take the Quiz

Take Our Quiz

Format: Meme template, product swapped in
Persona: Shopper torn between two bed styles
Reason to buy: Built to last
Funnel stage: Middle of funnel
Product: Chew Proof Armored™ Ripstop Elevated Dog Bed
Lands on: Landing page

Why it should work. Choice paralysis is real, and the quiz is the exit.

Tests. Meme traffic to the quiz against product page traffic.

K9 Ballistics

Sponsored · Meme 04 · Brain Levels Bed

Levels of dog bed shopping, ranked.

Level one: buy a bed. Level four: a bed made with heavy-duty ballistic fabric, engineered in the USA, and made sustainably. Take our quiz to find the perfect fit for your pup, then stop replacing.

Skip straight to level four.

Dog bed shopping, ranked

Expanding Brain meme about K9 Ballistics

Buy a dog bed

Buy a bigger dog bed

Take the Dog Bed Quiz

Buy one Built to Last a Lifetime™

K9BALLISTICS.COM

Level Up Your Dog's Bed

Take Our Quiz

Format: Meme template, product swapped in
Persona: Shopper researching dog beds online
Reason to buy: Built to last
Funnel stage: Top of funnel
Product: Tough Ripstop™ Rectangle Orthopedic Dog Bed
Lands on: Landing page

Why it should work. A ranking joke walks viewers from any bed to the brand's promise.

Tests. Educational humor for top-of-funnel reach.

K9 Ballistics

Sponsored · Meme 05 · Tuxedo Standards

Same dog. Different standard.

Every brand sells dog beds. We engineer ours in the USA, make them sustainably, and we're a Certified B Corp. Pick your bed from Crate & Kennel to Giant and see what that standard looks like.

Putting people, pets & the planet first.

Engineered in the USA

Tuxedo Winnie The Pooh meme about K9 Ballistics

Another dog bed

Engineered in the USA, Certified B Corp

K9BALLISTICS.COM

Certified B Corp Dog Beds

Shop Dog Beds

Format: Meme template, product swapped in
Persona: Values-driven pet owner
Reason to buy: Certified B Corp
Funnel stage: Middle of funnel
Product: Chew Proof Armored™ Ripstop Elevated Dog Bed
Lands on: Landing page

Why it should work. Origin and certification give values-minded buyers a reason beyond durability.

Tests. B Corp angle against durability angle.

K9 Ballistics